Workshop Whiz
A focused Container To Birth Your INSPIRED Offering
I’ve been creating and sharing workshops since the beginning of my coaching career in 2015.
While there are certainly skills I’ve had to onboard and practice in order to successfully launch and fill my offerings, over the years many different colleagues have echoed the same reflection to me: “This stuff just seems to come so naturally to you.”
And they aren’t wrong.
Designing transformational group experiences is one of my gifts, and one of my great passions.
In the early days, I would spend hours pouring over my outlines and refining every single little detail of my content. But before long, I discovered a rhythm and approach that intuitively clicked for me, and leading group events quickly became second nature. Now, if I go a few weeks without leading a workshop or group session, I get the distinct feeling that something is missing in my life!
Over the past decade of connecting with and coaching many soulpreneurs and people in healing professions like myself, I’ve come to see that there is a tremendous amount of untapped genius living inside so many of us, just aching to be shared.
Therapists, coaches, healers, and entrepreneurs of all backgrounds will often share with me their dreams of building a workshop on a topic they are deeply passionate about and feel would benefit their community. They feel called to share this work beyond a one-on-one container, to tap into the magic of group learning and its power to amplify and deepen people’s transformation.
When I tell them to go for it, here are the hesitations I commonly hear:
“I want to, but I’ve never done this before. I have no idea where to start!”
“I have so many ideas. It’s hard to narrow down what’s most meaningful to share.”
“I don’t know how to structure my workshop for people to really experience a transformation.”
“I feel shy/nervous/icky about promoting it to my network.”
“I don’t know what price is reasonable. I feel anxious charging for something I’ve never led before.”
“Will people actually want this? What if it doesn’t sell?”
Trust me, I’ve had every single one of these concerns in the past. While these fears are completely natural, I’m here to show you that none of this is nearly as complex, out-of-reach, or overwhelming as it seems.
When it comes to designing, selling, and delivering a workshop you’re passionate about, there are some tried and true methods that have helped me not only create something that touches people’s lives, but have fun in the process.
If there’s an offering inside you that wants to be born into the world but you’re finding that doubts, fears, insecurities or knowledge gaps are stopping you, I want to help.
Let’s go on a 6-week journey together to transform your seed of inspiration into a fully fledged workshop: beautifully designed, effectively structured, intentionally marketed, and ready to enroll!
Here's what our 6 weeks together will include:
We’ll identify a specific topic you’re on fire to share about, that meets a meaningful need in the lives of the people you want to connect with. I’ll help you grow a sense of confidence and conviction around what you have to offer and why it matters.
We’ll develop written copy that speaks to the hearts of the people you want to draw to your workshop, and invites them in an authentic (not fear-based) way. When it’s ready, we’ll transfer this copy to a landing page and beautify the layout so you feel excited to spread the word about your offering.
We’ll outline your workshop from start to finish, so you know exactly how every minute will unfold. We’ll find a price point that feels just right for you in relation to the demographics of your desired attendees. We’ll also cover some key principles for creating a potent group container with strong psychological safety.
We’ll come up with a relationship-based marketing strategy for you to promote your workshop to the right people in an aligned way. Then, we’ll nail down a timeline and marketing checklist that will help you execute a successful launch without feeling frantic or overstretched.
We’ll kick back, relax, and celebrate as your launch unfolds with ease and joy!
Here’s what my previous Workshop Whiz clients have to say:
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